Foundation
a hypothesis matrix covering audiences, offers, arguments, formats, and placements
Creative testing system
Conversion creatives built to test meaningfully different ways to present an offer
We create series of banners and short videos around real hypotheses: audience, offer, argument, format, and platform. Test results can then inform the next production iteration.
Who this is for
This service is for marketing and product teams that need to compare genuinely different creative directions instead of producing dozens of cosmetic variations.
How we work
We define the viewer action and the current barrier, then map hypotheses across audiences, formats, and placements. Message, visual device, and format are separated so the test remains interpretable. Master scenes are planned for reuse, while each series changes one principal factor.
What you receive
The final configuration follows the approved brief, channels, source materials, schedule, and rights framework.
Production
a coordinated set of static, vertical, and horizontal creatives
Delivery
master scenes or source assets designed for controlled variation
Launch
a test map documenting the changed factor and expected action
Typical projects
Use these examples as a starting point. A producer will confirm the actual production route after reviewing the brief.
testing several launch concepts
Scope, inputs, timeline, approvals, and usage rights are confirmed for the actual project.
developing new variations from an established message
Scope, inputs, timeline, approvals, and usage rights are confirmed for the actual project.
creating retargeting assets for different levels of product awareness
Scope, inputs, timeline, approvals, and usage rights are confirmed for the actual project.
Scope and limitations. Creative production does not guarantee conversion. Test interpretation requires comparable conditions and reliable campaign data. Music, images, claims, labeling, and rights are reviewed before delivery. Media buying is agreed separately, and the number of hypotheses and versions depends on the approved scope.
Questions before you start
Open a question to review the production boundary before briefing the team.
What can conversion creative production cover?
We create series of banners and short videos around real hypotheses: audience, offer, argument, format, and platform. Test results can then inform the next production iteration.
What deliverables might be included in conversion creative production?
Depending on the brief, deliverables can include a hypothesis matrix covering audiences, offers, arguments, formats, and placements; a coordinated set of static, vertical, and horizontal creatives; master scenes or source assets designed for controlled variation; and a test map documenting the changed factor and expected action.
What scope boundaries should be confirmed for conversion creative production?
Creative production does not guarantee conversion. Test interpretation requires comparable conditions and reliable campaign data. Music, images, claims, labeling, and rights are reviewed before delivery. Media buying is agreed separately, and the number of hypotheses and versions depends on the approved scope.
Related pathways
Move from the current task to production, evidence, estimation, or project launch without losing context.
Conversion creatives built to test meaningfully different ways to present an offer
Content with a clear purpose
Inputs
Start with an audience and one outcome: explain, demonstrate, support a choice or prepare an enquiry. Collect facts, source assets and constraints, and name the person who checks them. Annotate references with the technique you want and the reason for it.
Working review
Separate the master content from platform adaptations. Check format, duration, mobile readability, sound, subtitles and safe areas. Agree versions, timing and review rounds before production.
Handoff
Before handoff, verify facts, contacts, links, filenames and asset permissions. Give every version a clear purpose and approval status. Publication, paid placement and account access are agreed separately from content production.